All stories by Arnab Dutta And Viveat Susan Pinto
18 phone launches run into Boycott China campaign
Rediff.com26 Jun 2020The smartphone category as a whole was expected to spend around Rs 1,000 crore on marketing and promotional activities over the next six months, even as India unlocks gradually, said media industry experts. This spending is expected to come down, as firms temper their launches.
After India, Samsung now sets out to conquer Bharat
Rediff.com19 Jul 2018The Korean major, as part of its rural push, has begun an "attack district" project with focus on 80 key districts to increase sales of its TVs, refrigerators and washing machines
Meet Christina Ruggiero, first woman CEO of Coke India's bottling co
Rediff.com18 May 2017The American, who moved from US Navy to the corporate world, is considered best suited for this role because of her understanding of both production and distribution. Arnab Dutta & Viveat Susan Pinto report.
Coca-Cola bottling plant in troubled waters again
Rediff.com14 Jun 2016Residents in the vicinity alleged over-exploitation of groundwater.
Nestle looks to resume Maggi production at all plants
Rediff.com27 Oct 2015Nestle desires to relaunch Maggi by the end of this year.
Supreme Court deals body blow to food regulator
Rediff.com20 Aug 2015The present ruling also has a bearing on Nestle's Maggi noodles.
This is how Nestle plans to relaunch Maggi
Rediff.com2 Jul 2015Labels such as 'No added MSG' could be removed from the new packs.
Nestle admits it could have averted crisis
Rediff.com1 Jul 2015Nestle was perceived as being feeble in its defence.